Funnel Files is where small business owners who sell services work out why leads aren't turning into paying clients, and fix it. Together we examine real sales problems, challenge assumptions and make decisions backed by evidence, not guesswork, so you leave with practical changes to your funnel that you can adapt to your own business. You'll be among established owners who also run their own sales, so you can talk openly about what's stuck and put your time into lifting your conversion rate.